Educational Events
& Resources

Our commitment to the education and advancement of our industry

Shawmut Thinks is a platform for new ideas and collaboration among our community of marketing, design, and print professionals. Here you’ll find information on past and upcoming educational events as well as resources related to marketing, print, direct mail, and design.

Food for Thought: “The Marketing of Higher Education”

Learn how to improve your cross-channel marketing and deliver personalized communications that motivate students to enroll.

Marketing Science: “Make Good Great”

Paper is a powerful tool. Learn how the texture and color of paper can transform printed communications from “Good to Great.”

Marketing Science: “Haptic Brain, Haptic Brand”

Learn more about haptics—the study of how the things we touch shape the way we feel—and the neuroscience behind why we respond.

Marketing Science: “Today’s Direct Mail”

Kate Dunn shares key trends and examples to help you leverage technology and improve results from your print and direct mail programs.

Variable Data for Fundraising

Print Quote Guide

File Prep Guide

Postal Rates for 2025

Claim Your Free Coasters

USPS Postal Promotions for 2025

Our Work

Digital vs. Offset Printing

Glossary

Printing and Mailing Catalogs

Folding Carton Packaging Sample Kit

Signage Installation Checklist

Alumni Lifetime Value Whitepaper

Fundraising ROI Worksheet