Food for Thought: “The Marketing of Higher Education”

Shawmut Communications Group - Printer Presenter

The Marketing of Higher Education: Understanding Trends, Communication Preferences, and Best Practices for Higher Ed Recruitment

Learn how to improve your cross-channel marketing and deliver personalized communications that motivate students to enroll.

Presented by Daniel Dejan, Print and Creative Manager, Sappi etc.

As an educator, designer, humanist, mentor and lover of all things graphic arts, Daniel Dejan has been an evangelist for the power of paper and print for the span of his career. He is the face of the etc (education-training- consulting) group at Sappi North America where he delivers etc services to Sappiā€™s wide range of clients.

With more than 40 years of design, production, print buying and on-press experience, Dejan is always ready to share his knowledge of the successful and effective marriage of print and paper. As a certified G7 Expert, Dejan is an authority in both Color and Color Management and an avid student of color perception and color theory as it relates to branding and printed color reproduction. He co-chaired the Spectrum Conference in 2007 and is currently a member of the Board of Directors for IDEAlliance/IPA.